infoUSA to debut new Salesgenie.com commercial during Super Bowl XLI

Share this content:

InfoUSA said it is launching a multimillion dollar advertising campaign to showcase Salesgenie.com, its new Web service, during Super Bowl XLI on Feb. 4 on the CBS Television Network.
Omaha, NE-based InfoUSA, a provider of sales leads and mailing lists, said the deal includes a 30 second spot to air during the first half of the game. In addition, InfoUSA will be the presenting sponsor of the pre-game broadcast called "The Super Bowl Today Presented by Salesgenie.com." The show will air from 5:30 to 6:00 p.m., EST.
The Salesgenie.com campaign marks the first time InfoUSA has used the Super Bowl to advertise, and this guarantees that the new Web service -- a subscription service providing salespeople and small businesses unlimited access to sales leads, mailing lists and business credit reports -- will be seen by the more than 140 million viewers who are expected watch the game.
The commercial was conceived and produced in-house, and it can be seen online at www.salesgenie.com/tv. Visitors to the site also can take advantage of trial offers and discounted pricing for the Salesgenie.com service. In addition, visitors are invited to submit ideas for its next Super Bowl commercial, and the winning idea will receive a prize.
Vin Gupta chairman/CEO of InfoUSA said he would read every Super Bowl idea.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here