InfoUSA Revenue Up, Profit Down

Share this content:
First-quarter revenue for database marketing services provider infoUSA rose to $103.1 million versus $95.1 million in first-quarter 2005 as profit sank to $7.95 million from $9.1 million, according to the company's earnings report for the quarter ended March 31 released Friday.

The Omaha, NE, firm reported operating income of $15.5 million, down slightly from $15.6 million for the first quarter of the prior year.

InfoUSA's Donnelley Group reported Q1 2006 revenue of $65 million, up from $57.2 million in 2005. The group includes Donnelley Marketing, Yesmail, Catalog Vision, OneSource and the List Brokerage and List Management division, which houses Walter Karl, Edith Roman Associates and Millard Group.

The infoUSA Group, which offers directory products, vertical industry databases, online mailing lists, marketing leads and retail consumer products, posted Q1 revenue of $38.1 million, up from $37.9 million last year. Increased advertising and marketing initiatives for offerings such as, and led to the growth, the company said.

InfoUSA increased Q1 advertising expenses by $2.5 million over the previous year in a branding effort for its subscription products.

"We were extremely pleased with the continued strong performance of our subscription products for the first quarter of 2006," Vinod Gupta, infoUSA chairman/CEO, said in a statement. "By converting our one-time list customer to a subscription customer and signing on a new class of customers to, we are creating a recurring revenue stream and revenue growth engine."

As the number of subscribers to these products rises, advertising and marketing spending will be adjusted to match with revenue, Mr. Gupta added.

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here