Informatica Partners with Kana Communications

Share this content:
Informatica Corporation, Palo Alto, CA, a provider of integrated analytic solutions for e-business, and Kana Communications, Redwood City, CA, a provider of online customer communication solutions for marketing, sales and service, yesterday announced a strategic partnership.


Kana has agreed to bundle Informatica PowerMart with Kana Connect, an electronic direct marketing solution that enables e-businesses to deliver targeted messages to increase customer loyalty. To be resold as part of the Kana Conduits Enterprise Integration Platform, PowerMart will consolidate customer-related data from across an organization's transaction systems to enable more targeted, personalized online marketing campaigns to customers.
EXTENDED DEADLINE

You have until Wednesday, December 7 to get your entries in. Learn more here.

Loading links....
close

Next Article in Marketing Strategy

Follow us on Twitter @dmnews

Latest Jobs: