Infomercial Marketer Settles FTC Charge

Share this content:
Amden, which markets the Cybersonic toothbrush kit in long-form infomercials as well as the Internet, agreed to pay $28,000 to settle charges that it failed to ship products in as timely a fashion as promised, the Federal Trade Commission said Friday.

According to the charges, Amden claimed that products for customers paying in installments would ship in three to four weeks and in 10 days for customers paying in full. Amden failed to ship the products within the promised time and failed to notify customers of the delay and allow them to request refunds, the FTC charged.

In addition to paying a cash penalty, Amden, San Juan Capistrano, CA, must file a compliance report with the FTC within 120 days.

Amden markets the Cybersonic Complete Sonic Oral-Care System, which includes interchangeable brushing, flossing and tongue-cleaning head, via 30-minute infomercials. The product is available for $120, payable in full or in five monthly installments.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above