Infogroup and Epsilon partner on b-to-b solution

Share this content:

Infogroup's targeting solutions business unit and Epsilon Targeting announced a partnership on Feb. 23 to create B2BAdvantage, a business-to-business marketing solution. The new product combines Infogroup's b2bdatawarehouse and Epsilon Targeting's Abacus transactional data.

“We realized that by bringing the two really together, we could work more seamlessly and provide one set of recommendations to the client, one set of combined analytics to the client, and they would benefit from that kind of solution,” said Stacey Hawes, senior vice president of account management and business development for Epsilon Targeting.

The companies explained B2BAdvantage offers marketers ways to simplify marketing, with a single point of contact for b-to-b work. The service draws on the companies' combined transactional data and targeted lists to enable increased analytics, reporting, and sharing of knowledge in one unified approach. Names are supplied in a single mail stream, which the companies said cuts down on additional costs and inefficiencies of using multiple resources, as well as avoiding costs for merge-purge since it would be a merge-free environment.

In total the partnership offers marketers 30 million sites, 120 million contacts, 20 million email addresses, and 70 million phone records, as well as 4.8 billion transactions.

The two data giants have collaborated in the past for individual clients, with Epsilon offering its transactional information and Infogroup providing the analytics and list brokerage services.

Hawes added that by combining the brokered lists of b2bdatawarehouse and transactional data of Abacus, B2BAdvantage becomes the largest data asset available to marketers.

“When you bring together that breadth and depth of data, and have all that data ready for modeling and segmentation, that's really where you get results,” Joe Tropeano, vice president of b-to-b brokerage for Infogroup's targeting solutions unit.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above