Info-Link's Name Leads to Mistaken Identity

Share this content:
A company that shares a virtually identical name with another firm that was expelled from the Direct Marketing Association last week said yesterday it had received several inquiries from its clients about the incident.


Info-Link Technologies Inc., Miami, received about eight phone calls and e-mails after DM News published a story June 20 in its e-mail newsletter and on its Web site about the DMA's expulsion of Infolink Technologies Ltd., Toronto. DMA members and staff accused the Toronto-based company of sending them unsolicited commercial faxes in violation of DMA ethical guidelines and U.S. federal law.


The confusion was exacerbated by the story's Miami dateline, said Jack Ellis, managing director of Miami-based Info-Link. The expulsion was announced by DMA president/CEO H. Robert Wientzen at the DMA Teleservices Conference 2003 in Miami.


There is no connection between Toronto-based Infolink and Miami-based Info-Link. The Toronto firm describes itself as "one of Canada's premier news and information disseminators," whereas Miami's Info-Link is a market research and list provider that specializes in information about outdoor recreation enthusiasts.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here