Inbox Privacy Act Introduced

Share this content:
Sens. Frank Murkowski (R-AK) and Robert Torricelli (D-NJ) introduced the Inbox Privacy Act last week, which requires e-mail marketers to include their correct name, address, Internet address and telephone number in all unsolicited bulk e-mail they send.


The bill, S.759, would also require consumers, domain-name owners and ISPs to post "no spam" notices and request to be taken off commercial e-mail lists. The bill will allow ISP customers to receive transmissions of the unsolicited commercial e-mail. ISPs must maintain a list of these opt-in customers and register them with the Federal Trade Commission, which under the bill would publish links to the lists on its Web site.


According to Murkowski, the most significant difference between this legislation and last year's -- which he co-wrote and was not passed by Congress -- is the addition of a domain-wide opt-out system that allows Internet domain owners to put up an electronic stop sign to signify their desire to not receive unsolicited commercial e-mail to addresses served by their domain.
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here