Inbox Privacy Act Introduced

Share this content:
Sens. Frank Murkowski (R-AK) and Robert Torricelli (D-NJ) introduced the Inbox Privacy Act last week, which requires e-mail marketers to include their correct name, address, Internet address and telephone number in all unsolicited bulk e-mail they send.

The bill, S.759, would also require consumers, domain-name owners and ISPs to post "no spam" notices and request to be taken off commercial e-mail lists. The bill will allow ISP customers to receive transmissions of the unsolicited commercial e-mail. ISPs must maintain a list of these opt-in customers and register them with the Federal Trade Commission, which under the bill would publish links to the lists on its Web site.

According to Murkowski, the most significant difference between this legislation and last year's -- which he co-wrote and was not passed by Congress -- is the addition of a domain-wide opt-out system that allows Internet domain owners to put up an electronic stop sign to signify their desire to not receive unsolicited commercial e-mail to addresses served by their domain.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above