Inbox Insider: Cyber Monday, an inbox full of deals

Share this content:

There was no missing Cyber Monday in my inbox this week. I received a ton of holiday-related e-mails with subject lines such as: “The Cyber Monday sale,” “Warm wishes, 20% off and free shipping,” “35% off Cyber Monday only,” and “Cyber Monday: Web special 20% off through tomorrow midnight ONLY‏.” It was certainly a good day to save money shopping online.

While it was a bit overwhelming to receive so many commercial e-mails in one day, the value of the offers made it appealing. And this year, retailers are really taking advantage of offers to attract consumers who have less to spend.

Cyber Monday's numbers have yet to come in, but according to predictions by Shop.org's eHoliday Survey, conducted by BIGresearch in advance, 87.1% of retailers were to have run Cyber Monday promotions, up from 83.7% last year and 72.2% in 2007. The survey also found that 42.9% of promotions were expected to have been specific deals, 32.9% one-day sales and 15.7% free shipping on all purchases.

It's no surprise that e-mail is the main channel for promoting Cyber Monday offers. According to the Shop.org survey, 50% of retailers were likely to use e-mail to distribute promotions and deals to shoppers for the popular online shopping day.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here