Inbox Insider: Co-branding promotions can build lists

Share this content:

Co-branding is great way to get multiple messages to a consumer within one e-mail, as well as to expand a company's e-mail audience to a complementary brand's list.

This week, Virgin America and Banana Republic teamed up for an e-mail contest playing on their sleek and fashionable brand identities. The companies distributed the message on February 23, encouraging consumers to enter the “Land the Look” contest.

Playing on both brands' reputations, the contest combines flying and dressing in style with the chance to win a $1,000 wardrobe from Banana Republic's spring collection and free flights. The contest directs consumers to a Banana Republic landing page where they can opt in with their e-mail and mailing addresses to play a slot machine-style game.

I received an e-mail from Virgin America, since I am on the company's list, offering a 20%-off coupon at the Banana Republic online store. The contest is a great way for the company to acquire new customers by giving them an incentive to shop.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above