Inbox Insider: Acquisitions hit the e-mail deliverability space

Share this content:

Acquisitions are nothing new in the e-mail space. Earlier this summer, in the midsize e-mail market, online services firm Protus acquired GOT Corp., which counts among its divisions the Campaigner platform. A week before that, e-mail marketing services firm Blue Sky Factory acquired NTarget, a travel-focused e-mail marketing firm.

On the enterprise level, Acxiom purchased Digital Impact and Epsilon acquired Bigfoot Interactive in 2005 and, in 2004, Experian took over CheetahMail.

But Return Path's acquisition of Habeas this week has a new twist. Most of the acquisitions in the past have been at the ESP level, bringing together e-mail marketing platforms, but this is one of the first acquisitions that the space has seen at the deliverability end. Both companies are big names when it comes to creating a good reputation for e-mail marketers.

Return Path runs Sender Score Certified whitelist and Habeas has its own SafeList, which track large e-mail senders to make sure that they are complying with CAN-SPAM rules.

While Habeas will be folding into Return Path, these two services will remain independent as they both have different relationships with different ISPs and both offer different options.

It will be interesting to see how this combined company will influence the reputation space in general.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here