In Touch, Life & Style Award Master Files to Worldata

Share this content:

Bauer Publishing Entertainment has handed management of its InTouch Weekly and Life & Style Magazine Subscriber Master Files to Worldata, Boca Raton, FL.

This is the first time marketers will have access to the two female consumer market files of the entertainment publications.

"These buyers are unique because they subscribe to digests rather than to the traditional magazine," said Jay Schwedelson, corporate vice president of Worldata. "In addition, combining the files avoids replications. These files make it easier to get a greater quantity, saving the list broker and mailer money."

Individuals in the file are a young consumer audience with flexible income to spend on products and services having to do with leisure, Worldata said.

The files are made up of 116,998-plus names. A total file costs $95/M.

OK! Magazine, also managed at Worldata, is In Touch Weekly's top competitor.

"These files will allow mailers to take advantage of the tremendous female marketplace," Mr. Schwedelson said. " All of these publications are premier consumer titles for the active female buyer."

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here