In-store experience could drive inspiration

Share this content:
Earlier today I had a great chat with mexican restuarant chain Moe's director of marketing Sara Riggsby for a piece I'm working on about marketing to families (Stay tuned for July 13). Something she took as rote struck me as great organizational insight for the brand's marketing efforts. Sara mentioned that the company used to have its corporate office house in the back of an actual Moe's resturant! Imagine the ability of the C-suite to see, hear and smell the real day-to-day of the product and customer experience.

It got me thinking back to a conversation I had last month with Unit 7's Loreen Babcock about members of her team living with the restrictions of a dietbetic while working on a campaign aimed at the target audience. Babcock mentioned trying out the diet enabled the team to be extremely empathetic to its target audience.

While for reality's sake the Stanislavski approach to every campaign may not fit in with the crammed schedules - it's undeniable that it makes a difference from the perspective you have on a product or audience. How many of you have tried on your consumer's shoes for a campaign?

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here