In-Finn-Ity Rolls Out Abbott & Costello

Share this content:
In-Finn-Ity Direct, Los Angeles, is taking its infomercial for Universal's Abbott & Costello video collection national this month. The company was awarded the infomercial because of the success and retailer enthusiasm for the Alfred Hitchcock Centennial collection, which it produced for Universal in August.


Terry Finn, president of In-Finn-Ity, said the company will be working with Universal again soon on more projects. Finn credits retailers with convincing larger companies like Universal to embrace the DRTV format.


Tyee Deal Solidifies President's Vision


Tyee Group president/CEO Spencer Brown said last week that the company's purchase by Euro RSCG Worldwide, New York, serves as another step toward completing a vision he has pursued since he assumed his post with Tyee, Portland, OR.


Euro RSCG Worldwide gained a majority stake in Tyee on Feb. 29, making the long-time DRTV trendsetter a part of Euro's The Sales Machine. Brown said he has already had extensive contact with other member firms of the sales conglomerate to discuss cross-pollination of products and services.


"This is really wonderful," Brown said. "When I first came here, I had a vision to bring this company up to a certain level that I think this acquisition complements perfectly. As a member of this network of companies, we can exploit untapped regions and we will be growing immensely." n
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above