Improve Indexing and redirects in mobile search

Share this content:
Tim LaGrone
Tim LaGrone

While shopping over Labor Day weekend, I decided to join some friends in Chicago on a whim. It was about 3:30pm, so I needed to act fast if I was to leave by the end of the day. So, as any mobile savvy person would do in this situation, I pulled out the trusty pocket PC in the middle of the store and headed to Google mobile for rates and schedules from St. Louis.

I started my search with “Megabus”, which had no mobile site. Then, I searched “Amtrak” — again, no mobile site. “Priceline?” Nothing. I started to feel as though travel sites were playing hide and seek with me. At this point, I started to question eMarketer, M:Metrics and other resources on their information about mobile and travel. Last time I checked, travel was one of the top verticals in mobile. So, where are all the mobile sites?

I discovered that all of these travel services offered mobile versions of their site that redirected users when they landed on the standard, .com homepage. So why didn't I find them from the start? Because I am accustomed to the convenience of Google's quick links, the pages I wanted were Schedules, Reservations, and Contact Us — not the homepage.         


Currently, Google and Yahoo have made standard Web results the default for mobile searches until more mobile sites are added to their indexes. Knowing this, all brands should place mobile redirects on the following: homepages, pages listed in quick links, highest trafficked/linked pages and pages ranking for the most important keywords in the traditional organic space.

But, in the meantime, let's help the mobile engines increase WAP sites indexed by submitting your brand's mobile sitemap and URL to Google and Yahoo. Click here to go directly to the engines' pages for more about mobile indexing to get your site on their radar now: Google; Yahoo.

It's unsure when the engines will give mobile results the default position, but when they do, at least your brand will be present and waving to your audience. Besides, hide and seek gets old once you're past the sixth grade.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above