Impower to Acquire Datamark Technologies

Share this content:
Impower Inc. is expected to make its first acquisition today, buying Datamark Technologies, a provider of electronic gift card and customer loyalty programs.


Financial terms of the deal were not disclosed.


The Princeton, NJ, company said the addition of Datamark Technologies would expand its portfolio of services that let marketers acquire customers and leverage those relationships online and offline. It also lets Impower provide marketers with programs for customer development that link point-of-purchase and Internet transactions.


According to Eric Zilling, co-founder and chief strategic officer at Impower, the company will offer a technology developed by Datamark that lets marketers place a value on a plastic card that can be redeemed at the checkout counter or over the Internet.


"The technology enables marketers to redeposit value onto the card remotely, based on data in their database," Zilling said. "They can flip the plastic card into a loyalty card."


Datamark Technologies has about 5 million names in its database, he said. The company's clients include J.Crew and Brooks Brothers.


Zilling also said that using the technology would allow Impower to track customers both online and offline.


"Coupon offers work very well online," he said. "We can track how many people click on a message and read a promotion. But it's more difficult to track if they actually go into a store and buy something because of the online promotion."


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here