Impaqt launches new paid search reporting tool

Share this content:

 A new tool launched by search marketing agency Impaqt, called the Search Management Ad-Hoc Reporting Tool (SMART), offers marketers the ability to create sophisticated, customized paid search campaign reports, providing the agency's clients with greater control over their data.

The tool is an important evolution in an age of increasingly complicated data requests, explained VP of technology Kevin Amos. “As the data continues to get more complex, we're seeing clients reaching out to companies to help them integrate information,” he said. “We've already done that so for marketers it's a one-stop shop. They can get immediate access to data that's changing every day.” For example, marketers can see conversions down to the keyword level and can trend information over a period of time.

Clients had begun to request so many different types of ad hoc reporting over the years, he added, that the agency began to figure out how to take the work of running sophisticated queries away from their data management team and allow clients to have access to their data. In fact, SMART is an enhancement to the company's existing proprietary tool for data integration and reporting. “Now they can pull pretty sophisticated reports anytime they want them,” he said.

 

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above