ILux, Direct Tech Sign Software Integration Pact

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ILux Corp., Newark, CA, yesterday agreed to integrate Direct Tech's DM3 Data Mart system with its Suite 2000 e-marketing software.

According to iLux, which provides e-marketing solutions for e-commerce Web sites, the combined software tools will provide a new level of personalized e-marketing campaign management and analysis to companies that have both direct marketing programs and e-commerce Web sites, allowing them to increase sales and provide customers with a more efficient and easier shopping experience.

Direct Tech, Omaha, NE, provides software to the direct marketing industry.

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