Ikea's Greene-Sykes on Authenticity and Female Empowerment in Business
In Focus: Marketing Hall of Femme honoree Leontyne Greene-Sykes, Ikea U.S.'s former chief marketer, discusses keys to success for female marketers, and misconceptions about marketing.
Women face innumerable challenges in business, and that goes double in heavily male saturated industries like marketing. As a woman—and a woman of color at that—Leontyne Greene-Sykes represents the next wave of empowered professionals. More than that, she knows her craft, and applies her marketing acumen to her new, more intimate role as Deputy Store Manager at Ikea Conshohocken, PA. While serving as the Chief Marketer for Ikea U.S., Greene-Sykes' accomplishments and talents earned her a place in our venerated Marketing Hall of Femme.
Here, Greene-Sykes discusses her tactics as a marketer, her goals as a leader, and her advice to women in marketing everywhere.