Ikea Wants Pregnant Women to Pee on This Ad for a Discount — Wait, What?

Share this content:

IKEA - Pee Ad from Ourwork on Vimeo.

It is not, as some on Twitter have described, the end of times. But Ikea might have just won the award for weirdest promotion in history. The Swedish furniture company is currently running a promotional ad for baby furniture that doubles as a pregnancy test. Appearing in Swedish magazine Amelia and designed by Stockholm-based ad agency, Akestam Holst, in collaboration with Mercene Labs, the ad uses the same technology seen in widely distributed pregnancy tests.

Eye-catching? Obviously. 

Weird? Most definitely. 

Innovative? Overwhelmingly so. 

It's also incredibly abrasive with the leading headline: PEEING ON THIS AD MAY CHANGE YOUR LIFE. 

Of course, Ikea is no stranger to tackling challenging topics in promotional materials. The furniture company has used domestic issues like divorce, single parenting, and adoption in an effort to connect with consumers in new and surprising ways. If there's one thing for sure, it definitely gives definition to the term "experiential marketing." 

And TBH, at least you don't have to go out and spend $15 on ClearBlue. 


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above