If Cannes were easy, we’d all winCyber, Design & Press show last night. It’s a funny thing sitting in the audience of a show like that. I didn’t agree with some of the judges' choices. I never do, though. Maybe my overt jealousy kicks in. In any case, in my opinion there were pieces not awarded that could or should have been. That’s advertising, right? 98% of what we do is one person’s taste over another person’s. That’s also what makes some shows so interesting. You never know what a group of judges for Cannes are going to award. They’ve raised the bar pretty high over the last few years. If you win, you should feel VERY good about it.
A few years back I worked on a campaign that won a lot of prizes. It took home two Silver Clios, only losing the gold to BMW films from Fallon. I short-listed 5 different pieces into Cannes that year with this one campaign. This was the year for me to bring home that elusive lion. Nope. Nothing. Zilch. This is a tough show to win. As it should be.
The big winner last night was Goodby Silverstein. They won for several amazing digital pieces and brought home the Cyber agency of the year. The USA had a much better showing last night than they had the previous nights.
After the show and a great dinner with my colleagues we made our way back to the Carlton terrace and mingled 'til around 3:30 a.m. I haven’t been out that late since last year at Cannes.