IDG Links Magazine Listing With Mailings

Share this content:
IDG List Services today announced the debut of As Seen in Your MailBox, a listing service for users of three of its managed subscriber files.

As Seen in Your MailBox will be a listing section for direct marketers in the back of Computerworld, NetworkWorld and InfoWorld magazines. Only mailers using the postal or e-mail files from the publications are eligible to buy a listing. However, the number of list rentals and listings don't have to be equal. If a mailer uses a list twice in a year, it could put in more than two listings.

Listings appear alphabetically. They include the company name, 50 words of text, telephone number and URL. An icon appears next to each listing to alert readers to whether the mailer has a postal or e-mail campaign in the mail.

Though the publications are weekly, the listing will appear in one issue per month per title. Listing dates are staggered for the three magazines.

Circulation is 190,000 for Computerworld, 170,000 for NetworkWorld and 220,000 for InfoWorld. Mailers reach not only the consumers who received their postal or e-mail campaigns, but all subscribers and newsstand readers of the magazines.

Direct marketers are privy to the editorial focus of each publication for the issue with the listings in case they wish to choose a topic that coincides with their offer. For example, a marketer of information security products or services might want to be listed in the July 5 issue of InfoWorld, when the editorial will focus on security issues.

The cost of the listing is a $600 flat fee with another $100 to include a logo. The price is in addition to the regular list rental costs.

"A nice part of the program is that you can coordinate your postal mail or e-mail to arrive in conjunction with the publication for an additional lift," said Deb Goldstein, president of IDG List Services, Framingham, MA. "Depending on your timing, either the direct mail can reinforce the listing or the listing can reinforce the mail."

To reach Goldstein for more information about these programs, call 508/370-0820 or e-mail


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above