Identity Key to Fighting Spam, FTC's Beales Says

Share this content:
The Federal Trade Commission told legislators yesterday that a federal spam law should first aim to solve the problem of anonymity for mass e-mailers.

In testimony before the House of Representatives, the FTC said it has brought 55 spam cases, and the key to all of them has been establishing the identity of the defendants.

"The commission's experience shows that the primary law enforcement challenges are to identify and locate the targeted spammer," said J. Howard Beales III, director of the FTC's Bureau of Consumer Protection, in testimony to the Small Business Committee. "Of course, finding the wrongdoers is an important aspect of all law enforcement actions, but in spam cases it is a particularly daunting task."

The problem of identity is mostly a technological challenge, Beales said, but Congress could help by giving the FTC greater investigative power.

Beales added that legislation should include stiff penalties for spamming, possibly including criminal sanctions, and a clear standard for dealing with unsolicited commercial e-mail that is not fraudulent.

The testimony was notable for not discussing the CAN-SPAM Act, which passed the Senate last week. That bill calls for the FTC to plan a do-not-spam registry similar to the popular no-call list. In the past, the FTC has expressed doubt that a no-spam list would be effective.

Federal spam legislation is still held up in the House, which spent the week wrangling with appropriations bills. Hopes dimmed from earlier in the week that House Speaker Dennis Hastert, R-IL, would quickly bring the Senate bill to the floor for a vote.

"Solutions to the spam problem will not be quick or easy," Beales warned.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above