ICTV and Cox Team up for I-TV

Share this content:
The interactive TV rollouts continued yesterday as ICTV, Los Gatos, CA, announced that it has struck a deal with Cox Communications Inc., the second-largest cable operator in the United States.


The ICTV rollout will take place in an undisclosed city in the United States in mid-2001. ICTV is a Web-on-TV experience that allows people to send e-mail, chat, surf the Web, play games and shop through their televisions.


ICTV announced a similar deal with Charter Communications Inc. for a Michigan rollout, and the nation's largest cable operator, AT&T, announced an I-TV deal last week with Liberate Technologies.


In both cases, it is expected that the cable operators will experiment with a variety of I-TV platforms before settling on one or more to be rolled out nationally.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above