ICTV and Cox Team up for I-TV

Share this content:
The interactive TV rollouts continued yesterday as ICTV, Los Gatos, CA, announced that it has struck a deal with Cox Communications Inc., the second-largest cable operator in the United States.


The ICTV rollout will take place in an undisclosed city in the United States in mid-2001. ICTV is a Web-on-TV experience that allows people to send e-mail, chat, surf the Web, play games and shop through their televisions.


ICTV announced a similar deal with Charter Communications Inc. for a Michigan rollout, and the nation's largest cable operator, AT&T, announced an I-TV deal last week with Liberate Technologies.


In both cases, it is expected that the cable operators will experiment with a variety of I-TV platforms before settling on one or more to be rolled out nationally.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here