ICT to Provide Service for SmithKline Program

Share this content:
Outsourced customer service provider ICT Group Inc., Langhorne, PA, yesterday said it began providing multi-lingual call center support for NiQuitinCQ, the smoking cessation program offered by SmithKline Beecham in the United Kingdom, Belgium, Sweden and France.


The exclusive agreement augments ICT's extensive work with SmithKline in North America.


A team of 24 agents fluent in English, French, Swedish and Flemish at ICT Eurotel in Dublin, Ireland, will provide inbound support for the program. Agents ask callers a series of questions and enroll them in a 10-week, customized program called Committed Quitters. The information they gather is used to compile mailing materials tailored to each individual.


The agreement is the first application for SmithKline with ICT's European operations, according to John McCabe, president of ICT International Teleservices.


McCabe said he expects the SmithKline business will require about 4,000 man-hours per month. He also said that the service could expand as SmithKline rolls Committed Quitters out to additional countries.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here