ICT to Provide Service for SmithKline Program

Share this content:
Outsourced customer service provider ICT Group Inc., Langhorne, PA, yesterday said it began providing multi-lingual call center support for NiQuitinCQ, the smoking cessation program offered by SmithKline Beecham in the United Kingdom, Belgium, Sweden and France.


The exclusive agreement augments ICT's extensive work with SmithKline in North America.


A team of 24 agents fluent in English, French, Swedish and Flemish at ICT Eurotel in Dublin, Ireland, will provide inbound support for the program. Agents ask callers a series of questions and enroll them in a 10-week, customized program called Committed Quitters. The information they gather is used to compile mailing materials tailored to each individual.


The agreement is the first application for SmithKline with ICT's European operations, according to John McCabe, president of ICT International Teleservices.


McCabe said he expects the SmithKline business will require about 4,000 man-hours per month. He also said that the service could expand as SmithKline rolls Committed Quitters out to additional countries.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above