ICT Group Forms Medical Marketing Unit

Share this content:
Teleservices firm ICT Group, Langhorne, PA, will form a new direct response medical detailing unit in May to service the pharmaceutical industry.

The new service, dubbed DrMD, has been tested successfully with a major U.S. pharmaceutical client, ICT Group said. DrMD will use a variety of sales channels, including e-mail, telephone and direct mail, to reach out to physicians not normally available to a pharmaceutical company's field sales force.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here