ICrossing expands into Latin America, Spain with Wallaby acquisition

Share this content:

ICrossing has acquired Santiago, Chile-based digital agency Wallaby Group in a deal that will allow the Hearst Corp.-owned shop to expand its global footprint.

Wallaby has shed its brand to become iCrossing's Latin American and Spain division, said Don Scales, president and CEO of iCrossing. Wallaby's clients included The Coca-Cola Co., Toyota Motor Sales USA and LG Electronics USA. ICrossing and Wallaby had worked together on search marketing for Coca-Cola “over the past two-plus years,” said Scales.

Wallaby CEO Gonzaga Valdés will serve as iCrossing's CEO of Latin America and Spain, reporting to Scales. ICrossing will retain Wallaby's 50 employees and continue to operate its offices in Mexico City, Buenos Aires, Madrid and Santiago.

Latin America and Spain “have been on our radar screen for some time,” said Scales. “We have a number of clients who are asking for support, especially in South America.”

He added that the digital marketing landscape in Latin America is “somewhat wide open.”

“There are not [enough] large, established players down there that we can't leverage off Wallaby and continue to grow,” said Scales. He added that his agency is focused on growing its global footprint and that China is his “No. 1 priority right now as far as geographic expansion.”

Scales declined to disclose the financial terms of the agreement.  

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here