IBM Scales Back European Phone Orders

Share this content:
IBM Corp. will eliminate phone orders for its personal computers this month in the United Kingdom, Germany, France and Sweden, the company said.


The telephone staff affected by the move will be shifted to large accounts that focus on enterprise systems, IBM said. The company said it will refer individuals and small- to medium-sized businesses looking to make purchases to its channel partners.


IBM staff was notified of the decision to cut back direct sales of PCs in Europe the same day the company announced an agreement to outsource part of its personal computer manufacturing needs to Sanmina-SCI. Sanmina-SCI also will acquire IBM's NetVista desktop manufacturing operations in the United States and Europe.


IBM currently manufactures its NetVista desktop computers in Research Triangle Park, NC, for customers in the United States and Canada and has the line manufactured on its behalf in Greenock, Scotland, and elsewhere in Europe for customers in Europe, the Middle East and Africa.


IBM will continue to design and market the NetVista line of desktops, and has signed a three-year, $5 billion outsourcing agreement with Sanmina-SCI to provide desktop manufacturing services for these markets.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above