IBM, Interpublic Agencies Create Consulting Group

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IBM said yesterday it formed a strategic alliance with two Interpublic Group branding agencies to create an e-branding consultancy for Fortune 1000 and dot-com companies.

Agencies FutureBrand and the Coleman Group will complement IBM's suite of e-business services with integrated corporate and consumer on-line branding expertise.

The companies will build a team of strategy and design specialists in corporate and consumer branding across industry segments. The team will help companies extend and differentiate their brands in the e-marketplace.

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