IBM, Interpublic Agencies Create Consulting Group

Share this content:
IBM said yesterday it formed a strategic alliance with two Interpublic Group branding agencies to create an e-branding consultancy for Fortune 1000 and dot-com companies.

Agencies FutureBrand and the Coleman Group will complement IBM's suite of e-business services with integrated corporate and consumer on-line branding expertise.

The companies will build a team of strategy and design specialists in corporate and consumer branding across industry segments. The team will help companies extend and differentiate their brands in the e-marketplace.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here