IBM Develops Microchip for Set-Top Boxes

Share this content:
IBM said Friday that it had developed a new chip that will bring e-commerce and interactivity to televisions much faster than anticipated. The small chip combines IBM's fastest PC processor with the technology of set-top boxes like WebTV.

Dubbed the "System on a Chip," the ultra-small chip bundles functions that previously set-top manufacturers would have to employ several companies to deliver to consumers. This means that with fewer deals to make and technologies to integrate, interactive television will be coming into homes sooner on a widespread basis.

"This chip will tremendously speed up the interactive television process," said IBM's Michael Loughran. "This is the fastest processor available on the market, and now it has interactive television functionality in one little chip."

Because the chip is so compact, set-top manufacturers will also have the room to add even more consumer-friendly features to the boxes such as a hard drive, DVD and personalized television systems like TiVo.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above