I-Behavior Triples Participant List

Share this content:
Two-year-old I-Behavior Inc. has reached the 300-member mark in its cooperative database of buying behavior. That figure is up from 99 database members in March 2001.

"There are now 300 committed participants," said Lynn Wunderman, president/CEO of I-Behavior, Harrison, NY. "It took our competitors like three years to get to that point."

Wunderman said she was surprised by the rapid growth of the I-Behavior database, given the ailing economy.

"What is amazing is our ability to compete at this level," she said. "I think it's really a credit to the predictive value and the level of data we have in our base."

However, I-Behavior's main competitors, DoubleClick's Abacus Alliance and Experian's Z-24, are still much larger than the fledgling database. Abacus has more than 1,800 members while Z-24 has more than 600.

But Wunderman sees that as a positive.

"It means there's still a sizable opportunity for us to grow," she said.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above