How Much Does Forbes Make From Rental of Its List?

Share this content:
I'll just add a note or two to Tad Clarke's editorial on Forbes ("Weighing in on Forbes," July 11). Someone should ask William Baldwin to disclose how much money Forbes earns through its list sales to the direct mail (in his words "junk mail") industry.

Mr. Baldwin probably doesn't realize his publication engages in this practice and must be unaware of the renewal subscription process. I am sure if he knew more about their reliance on direct marketing for subscriptions he would take a different view of our industry.

On a related note, I have heard the Direct Marketing Association talk about its new mission and the need to raise direct marketing's public perception (aka, PR). We all know that dealing with the PR problem is a big job, so DMA, let's get started. I am sure Mr. Baldwin will take your call.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above