How green is your Google search?

Share this content:
Oh jeez. As if you needed another reason to feel guilty about being un-green, a Harvard University physicist has now said that doing one Google search from a desktop computer generates about 7g of CO2. Yesterday’s article in the UK’s Times Online compares that to boiling a tea kettle, which generates about 15g.

Not surprisingly, Google has already issued a blog entry debunking the calculation. Google says performing a typical Google search generates only 0.2g of CO2. The blog post also notes that using Google can save users from “traveling to the reference desk of your local library…decreasing our reliance on car trips, pulp and paper.”

But Google isn’t the only offender.

Times: “Wissner-Gross has also calculated the CO2 emissions caused by individual use of the internet. His research indicates that viewing a simple web page generates about 0.02g of CO2 per second. This rises tenfold to about 0.2g of CO2 a second when viewing a website with complex images, animations or videos.”

And if that didn’t make you feel bad enough, Google really drove the point home: “[T]he energy used per Google search is minimal. In fact, in the time it takes to do a Google search, your own personal computer will use more energy than Google uses to answer your query.” Turn the knife, Google. Turn the knife.

Google continued to elaborate on how it is always working on new ways to stay green, including its Climate Saving Computing Initiative (co-founded by Google in 2007), which hopes to cut the energy consumed by computers in half by 2010.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here