House Passes Junk-Fax Bill

Share this content:
A bill that would grant fax marketers relief from a stringent opt-in rule cleared a key legislative hurdle yesterday with its unanimous passage in the House of Representatives.

The bill's sponsor, Rep. Fred Upton, R-MI, said he expected the Senate Commerce Committee to consider similar legislation this week. After Friday, Congress will break until Sept. 7 for the Democratic and Republican national conventions and its traditional summer break.

Upton's Junk Fax Prevention Act, H.R. 4600, would overturn a Federal Communications Commission requirement that faxers have written permission from consumers before sending marketing faxes. It would maintain the status quo -- in which faxers can send solicitations to those with whom they have an existing business relationship -- but would require all such solicitations to include opt-out information.

"The bill does not overturn the ban on the faxing of unsolicited advertisements," Upton said in a statement. "That has been outlawed since the passage of the Telephone Consumer Protection Act of 1991 -- and this bill does nothing to change that."

The FCC had planned to implement the written-permission requirement last summer but delayed after businesses -- particularly real estate agents and publications -- and nonprofit associations complained. However, the FCC only pushed back implementation of the rule until Jan. 1.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above