House defeats bid to delay digital TV switch

Share this content:

The House of Representatives today defeated a bill that would have delayed the proposed switch from analog to digital television broadcasts to June.

The Senate had approved the bill earlier this week. The switch is now set to occur February 17 as originally scheduled.

President Barack Obama had asked Congress to delay a planned switch from analog to digital television broadcasting, saying many consumers relying on analog TV sets are not ready for the change.

When television broadcasts switch from analog to digital, untold new opportunities for digital and mobile marketing will be avail­able, because the Federal Communications Commission voted to make the unused TV spectrum, commonly referred to as “white spaces,” available to the public.

Telecom giants Verizon and AT&T spent a combined $15.5 billion for access to the valuable airwaves when they free up. 


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here