House Approves Federal Anti-Spam Legislation

Share this content:
The U.S. House of Representatives yesterday approved H.R. 3113, the Unsolicited Commercial Electronic Mail Act of 2000, by a 427-1 vote.


The anti-spam bill, which was co-sponsored by Reps. Gene Green, D-TX, Heather Wilson, R-NM, and Gary Miller, R-CA, is designed to protect consumers and Internet service providers from unsolicited commercial e-mail flooding their e-mail accounts.


If signed into law, H.R. 3113 would place several restrictions on e-mail marketers, including requirements that commercial e-mail messages have valid reply addresses; that marketers take consumers' names off mailing lists when asked; and that commercial e-mails be appropriately labeled as such.


The bill also would allow ISPs and consumers to petition the Federal Trade Commission for cease-and-desist orders, and would protect state laws that allow consumers to sue spammers.


Financial penalties would start at $500 per violation but could not exceed $50,000. However, if a judge found that a company committed excessive violations, the sum could rise to as much as $150,000.


The bill now heads to the Senate for consideration.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here