Hotel Marketers Form Online Committee

Share this content:
Online marketing executives from the nation's leading hotel chains have formed a committee at the Hospitality Sales & Marketing Association International.


The committee will discuss Internet issues facing hospitality groups in the country. Its first meeting, held last week by telephone, addressed trademark protection, particularly regarding search engine optimization, domain names, bidding and legitimacy.


Committee members include executives from Fairmont Hotels & Resorts, Ian Schrager Hotels, Wyndham International, Four Seasons Hotels and Resorts, Affinia Hospitality, Carlson Hospitality Worldwide and Starwood Hotels & Resorts. A professor from Cornell University's School of Hotel Administration is also on board.


These executives belong to the 76-year-old association that boasts 7,000 individual members from 35 countries and 60 chapters worldwide. It represents sales and marketing professionals in the hospitality and travel industry.


Discussions of the new Internet marketing committee will be held monthly by phone. An on-premise meeting is planned for Dec. 12 during a hotel industry conference in Miami. Participation at this three-hour meeting is open to one online marketing executive per hotel brand.


Topics under discussion also include online privacy, customer service, content management, Internet marketing support at the hotel level and customer experience on Web sites.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above