Hire a candidate who has a high ROL (Return on Life)

Share this content:
Sara Arnell, CEO, Arnell Group
Sara Arnell, CEO, Arnell Group
Imagine that you're about to interview a prospective new hire. You've read their resume, been briefed by HR and are feeling confident that your recruitment team has done their job well. Now, tear up the resume and step away from your desk.  It's time to find out what the true value of this candidate is: their “ROL,” or “Return on Life.”  

While ROI is a measurement of investment value, ROL is a measurement of an employee's cultural contribution to an organization. A future employee's take on cultural phenomena, such as the Super Bowl or the Oscars is as important as his or her ability to discuss the business section of The New York Times or Occupy Wall Street. You want a well-rounded person, someone with an awareness and knowledge of what draws people in and drives public interest.

Here are interview tips to help determine a candidate's ROL:

Sit next to your interviewee, not across from him or her, to establish a more conversational dialog. Find out what magazines, blogs and newspapers he regularly reads. Ask about the latest movie the individual watched or book he or she read. Get a sense of where the candidate has traveled in the world — favorite vacations, trips or events attended — from sports games and concerts to festivals and industry shows. Chat about life activities. Discuss what is happening in the world of food and restaurants. There is no better way to discern taste than to talk about tastes.

Find out what your potential new hire is all about when not in the office. This helps ensure he or she brings a worldly, well-informed perspective to the table when you need strategic input.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above