Heineken names Lysyj CMO

Share this content:

Heineken USA has named Lesya Lysyj CMO, effective February 28.

She will be responsible for developing long-term marketing strategies for the Heineken USA beer portfolio and overseeing all marketing and social media initiatives, according to a statement from Heineken. Lysyj will report to Dolf van den Brink, president and CEO of Heineken USA. Heineken USA operates the Dos Equis, Newcastle Brown Ale, Tecate and Amstel Light brands in the US.

Lysyj had worked as VP of marketing for confectionery in the US at Kraft Foods since May 2010. In that role, she managed all marketing aspects in four confectionery categories for the Trident, Halls and Toblerone brands.

Lysyj worked as EVP of marketing for the US and Canada at Cadbury PLC from 2007 to last year, and as SVP of marketing for Canada at the company from 2003 to 2006. She has also worked for Coca-Cola and Mott's.

A Heineken representative said the company had no additional comment.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here