Healtheon, Kiva Genetics Team for Genetics Channels

Share this content:
Healtheon/WebMD Corp., Atlanta, formed a strategic partnership with genetic research provider Kiva Genetics yesterday. Kiva will help create a Genetics and Genomics channel on Healtheon/WebMD's portal.

Healtheon said it will receive $35 million over five years from Kiva Genetics for the delivery of content to WebMD Practice and WebMD Health.

Healtheon will make an equity investment in Kiva Genetics and the two companies will share revenue generated by the channels.

Kiva Genetics, Mountain View, CA, will provide medically and scientifically reviewed original, current content, including articles, general interactive tools, reference databases and referral resources relating to genetics and genomics.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above