Health Sites, TRUSTe to Develop E-Health Seal

Share this content:
In order to bolster consumer confidence, Hi-Ethics Inc., a coalition of 18 health-related Web sites, and online privacy seal provider TRUSTe signed an agreement this week to develop an E-Health Seal for health Web sites.

Candidates for the seal must comply with Hi-Ethics' 14 ethics principles, which include detailed criteria for privacy, quality of content, accountability, professionalism and qualifications.

Hi-Ethics members include,, InteliHealth, Personal MD, PlanetRx and WebMD.

TRUSTe will evaluate applicants and provide the seal.

The organizations expect the E-Health Seal program evaluation process to begin in the first quarter of 2001.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above