HCI Direct Hires Bekaert

Share this content:
HCI Direct, Bensalem, PA, announced yesterday that it hired Marijke Bekaert to head its database marketing division, and that management of its list rental files will be transferred to Direct Media Inc., Greenwich, CT, effective Jan. 1.


As the leader of the database marketing team, Bekaert will oversee list and package insert management for HCI Direct's businesses including Silkies Made-to-Order Hosiery Service, Silkies Boutique and Silkies One Shots. Her database services responsibilities include list selections, suppressions, merge/purge, credit screening, file enhancements and modeling.


Bekaert spent the past 11 years with Rodale Inc., where she was most recently senior director of database operations.


As of Jan. 1, Direct Media assumes management duties for the HCI Direct mailing lists, which include 2 million last-12-month continuity hosiery buyers. DMI already handles the Silkies statement and package insert programs from HCI Direct.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above