HBO Teams Up With TiVo to Offer Viewers Interactive Preview Services

Share this content:
Home Box Office has extended its partnership with TiVo Inc., an interactive television company, to offer HBO viewers TiVo's Ipreview program.

Ipreview allows HBO subscribers to record scheduled programs directly from promotional previews on the network. Consumers can select programs to be featured on HBO through a menu, and TiVo digitally records the selected television programs. Programs are selected via a TiVo remote control.

HBO subscribers are now able to record upcoming movies, sporting events and original series programming directly off the network through the TiVo technology.

HBO reaches almost 36 million consumers via cable and satellite delivery.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above