HBO Boxing Looks to Knock Out Viewers With Interactive Version

Share this content:
Home Box Office, the premium television programming division of Time Warner Entertainment Co. L.P., will telecast its first interactive boxing event tomorrow on AOLTV and WebTV Networks.

Mixed Signal Technologies, Culver City, CA, an interactive television technology provider, produced the interactive version of HBO's "Boxing After Dark." The event, which will be shown at 10 p.m. EST/PST, is the first in a series of interactive versions of "Boxing After Dark."

Viewers with AOLTV or WebTV Networks will be able to score the fight round-by-round and match their scores against those of HBO judges, access the fighters' statistics, read event rules, and view information of the careers of the featured fighters and trainers.

The scheduled match will be between middleweights Bernard Hopkins and Antwun Echols.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above