Harte-Hanks' direct marketing revenue up slightly

Share this content:

Harte-Hanks' third-quarter direct marketing revenue increased 0.6% to $151.9 million compared with Q3 2010, while direct marketing operating income declined 10.8% year-over-year to $20.5 million. The San Antonio, Texas-based company reported a decline in overall revenue in the quarter, decreasing 1.8% to $212.8 million compared with Q3 2010.

Harte-Hanks' overall operating income decreased 17.3% to $20.7 million in Q3 2011, compared with the third quarter of 2010. Net income also decreased in the quarter, falling 12.2% to $12.1 million year-over-year.

“I'm pleased with our direct marketing growth performance,” Larry Franklin, chairman, CEO and president of Harte-Hanks said on an earnings call on Oct. 27. “This was the business' fifth consecutive quarter of growth.”

“We're adding people, capacity, process and products to our database business,” he added.

The company's retail business brought in the highest percentage of Q3 2011 direct marketing revenue at 27%. Technology business generated 24% of overall direct marketing revenue in Q3. Financial and insurance services earned 14% of Q3 direct marketing revenue; healthcare and pharmaceuticals represented 10%; and other select markets represented 25%.

Franklin said digital work comprised 40% of revenue during the third quarter.

Harte-Hanks promoted Brian Dames to corporate VP in September. Dames is responsible for leading the company's database marketing and analytics businesses. The marketing services company also promoted Jeff Simpson to SVP of retail and consumer brand markets in the firm's direct marketing division in August.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above