Harte Hanks Buys 3Q Digital

Share this content:
3Q Digital CEO David Rodnitzky
3Q Digital CEO David Rodnitzky

Harte Hanks today announced it had acquired 3Q Digital, an established Silicon Valley agency whose clients include SurveyMonkey, Symantec, and Wine.com. Financial details of the deal were not disclosed, though Harte Hanks indicated the ultimate purchase amount will hinge on 3Q Digital's achieving “challenging performance goals” over the next three years.

3Q is a digital agency with a reputation for hitting clients' performance goals, even with offline channels. “More and more ‘online only' businesses have discovered that well-crafted offline advertising actually drives great ROI,” 3Q CEO David Rodnitzky said the December-January issue of  Direct Marketing News. “Shutterfly and Bonobos are doubling down on print catalogs and there are now more than 100 dot-coms running TV campaigns. I expect offline spending among online brands to only continue going forward.”

The agency employs 120 staffers in offices in San Francisco, San Diego, San Mateo, and Chicago.Their fields of expertise include display, SEM, SEO, mobile, and video.

"The most critical points in a customer journey are the moments when an individual interacts with one of our client's brands. 3Q Digital strengthens our capabilities and expertise to effectively manage these interactions in the paid digital world," said Harte Hanks CEORobert Philpott in a press release announcing the acquisition.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above