Hard Rock names Pepsi alum Galloway CMO

Share this content:

Hospitality brand Hard Rock International named John Galloway, former VP of marketing for Gatorade at PepsiCo, its VP and CMO, effective January 11. He is charged with overseeing global marketing, advertising and promotions for Hard Rock's 159 venues worldwide.

Galloway is leading Hard Rock's global marketing efforts for the company's cafes and casino hotels, including live music, memorabilia, artist relations, sponsorships, promotions and special events. 

He previously worked as VP and GM of Izze Beverage Co. and VP of sports and media and brand manager at Mountain Dew. Prior to joining PepsiCo, Galloway worked at Tracy Locke Partnership and Young & Rubicam. 

Galloway is based at the company's headquarters in Orlando, FL.

Last month, Hard Rock International launched a mobile marketing CRM program in an effort to acquire new customers and build loyalty among existing ones.

A Hard Rock representative could not be immediately reached for comment.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above