Hanover Direct Picks ALC-NY to Manage Corporate Database

Share this content:
Hanover Direct Inc. has selected ALC of New York LLC to manage its corporate database of buyers effective May 15.


The Hanover Direct Corporate Database consists of 2.3 million last-12-month buyers from several of Hanover Direct's catalog titles, which include Domestications, Silhouettes, The Company Store, International Male and Gump's by Mail.


Average monthly hotline counts on the database exceed 200,000 names.


Selections on the corporate database include recency, frequency and monetary segments as well as enhanced demographics such as presence of children and ethnicity.


ALC of New York already handles list management for the individual files from The Company Store, International Male and Gump's by Mail.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here