Halyard sells Tranzact to Veronis Suhler Stevenson for $185 million

Share this content:

Private equity firm Halyard Capital has entered into a definitive agreement to sell direct marketing firm Tranzact for $185 million to a newly formed portfolio company of Veronis Suhler Stevenson.

Halyard formed Tranzact in partnership with Marc Byron and David Graf in May 2003 and developed it over the past four years. Halyard has remained the majority owner and sole institutional investor in the business. Byron and Graf will continue to be major shareholders in the business.

Tranzact provides outsourced customer acquisition tools for clients in the financial services and communications industries, particularly in the sub-sectors of insurance, credit cards, mortgage, telecommunications, entertainment, publishing and satellite.

The sale will generate a 12-times return on Halyard's original investment and a rate of return in excess of 85 percent.

Tranzact was advised in the transaction by BMO Capital Markets and received legal counsel from Paul, Weiss. The acquisition is being financed by committed senior bank debt from BMO Capital Markets, Bank of Ireland and CIT Financial Group. The transaction is scheduled to close later this month.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above