GSD&M Creates PSAs for Ad Council's Hand to Red Cross

Share this content:
The Advertising Council is partnering with the American Red Cross to introduce a series of national public service ads to direct traffic to the charity's Web site in response to the aftermath from Hurricane Katrina.


Television, radio and online ads will push Americans to the site at www.redcross.org to donate toward Katrina-related disaster relief. The ads support the Red Cross in its largest mobilization of resources for a single natural disaster nationally.


Omnicom Group Inc. ad agency GSD&M, Austin, TX, created the disaster relief ads pro bono in only two days. Also, new GSD&M-created print ads with information on resources and support for Katrina victims will launch in a few weeks.


All ads will run in time and space donated by media. The National Cable & Telecommunications Association and the National Association of Broadcasters have asked their members to air the ads. FastChannel Network already committed to digitally distributing the radio and TV spots.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above