GSD&M Creates PSAs for Ad Council's Hand to Red Cross

Share this content:
The Advertising Council is partnering with the American Red Cross to introduce a series of national public service ads to direct traffic to the charity's Web site in response to the aftermath from Hurricane Katrina.

Television, radio and online ads will push Americans to the site at to donate toward Katrina-related disaster relief. The ads support the Red Cross in its largest mobilization of resources for a single natural disaster nationally.

Omnicom Group Inc. ad agency GSD&M, Austin, TX, created the disaster relief ads pro bono in only two days. Also, new GSD&M-created print ads with information on resources and support for Katrina victims will launch in a few weeks.

All ads will run in time and space donated by media. The National Cable & Telecommunications Association and the National Association of Broadcasters have asked their members to air the ads. FastChannel Network already committed to digitally distributing the radio and TV spots.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above