Groups Ask FCC to Preempt States on Telemarketing Laws

Share this content:
Thirty-three trade groups, teleservices companies and nonprofits filed a petition with the Federal Communications Commission asking it to rule that states have no authority to regulate interstate telemarketing calls.

The petition seeks to overturn state laws that sometimes clash with federal law and that telemarketers say make compliance difficult. Among those pursuing the petition are the American Teleservices Association, the Direct Marketing Association, InfoCision, SITEL Corp., TeleTech Holdings and West Business Services.

State regulation of interstate calls violates the exclusive jurisdiction granted to the FCC by Congress over interstate telemarketing, according to the petition. The FCC urgently needs to step in and end the regulatory crisis created by the proliferation of state telemarketing laws, said the petition, which was filed April 29.

The FCC has the power to issue a ruling that would do away with the states' ability to impact telemarketing calls that cross state lines, the petition said. Under the Telephone Consumer Protection Act, Congress sought to establish a uniform national standard for interstate telemarketing laws, but the states have not made an effort to match their laws to federal rules.

The result has been a "morass" of existing telemarketing rules, with many more proposed, the petition said. The petition lists dozens of state laws proposed this year and during the last two years establishing differing rules on no-call lists, exemptions, disclosures, time restrictions, overseas data transfer and abandonment rates.

The FCC previously said it would consider industry claims against state laws that conflict with federal law on a case-by-case basis. The FCC also has said that state laws regulating interstate calls that differ from federal law would "almost certainly" be preempted, but the FCC has yet to act on several petitions asking for preemption of state laws.

The agency's policy of considering state laws on a case-by-case basis is "doomed to fail," according to the petition. The case-by-case approach is inefficient, requires too many resources and won't provide for uniform telemarketing laws, the petition said.

Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above